The hardest career decisions are often the ones you can’t talk about at work
You may be considering a change but unsure whether you’re ready.
Perhaps you want to perform better.
Or you’re looking at the business you’ve spent years building and wondering what’s next.
These decisions are hard enough without trying to work through them alone.
WarbyWorks helps professionals and business owners in the residential technology industry (controls and AV) make clearer decisions, perform at their best and move forward with confidence.
Coaching is one-to-one and confidential, with someone who knows the industry from the inside and no longer has a stake in it.
You can be doing well on the surface and still feel stuck
Experience doesn’t eliminate uncertainty.
You can know your industry, have years of evidence that you’re capable and still find yourself:
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Sitting in the car outside your house after work feeling like you have no capacity to be present at home.
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Keeping a job advert open in a browser tab for a week without applying.
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Leaving a meeting and replaying the one technical question you couldn’t answer.
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Hearing “Can I just check something with you?” from an employee for the tenth time that day.
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Checking your phone on holiday before you’ve even got out of bed because you don’t trust the business to run without you.
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Losing your temper with software you’re meant to be the expert in.
And underneath those moments are often much bigger worries:
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I don’t know if I even want that job.
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What keeps holding my performance back?
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Everyone else seems to know more than I do.
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What happens if I’m made redundant?
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I’ve built this whole business, but I don’t know what I want from it anymore.
Sometimes the problem is practical.
Sometimes there’s something deeper underneath it.
Usually, there’s a bit of both, and that’s what we work through.
Professional coaching for common industry challenges
You might be trying to improve your performance, step into a bigger role, lead a team more effectively or work out what you want from the next stage of your career.
Or you’ve built something successful and are beginning to question whether the way you’re working is still working for you.
The pressure shows up in small moments:
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Opening your sales figures before a meeting and already rehearsing how you’ll explain not hitting your KPIs.
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Fixing an employee’s mistake yourself because teaching them how to fix it would take longer.
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Getting a call from a customer who bypassed your employee because they still see you as the person who really gets things done.
Which leads to bigger questions:
Am I actually good enough to do this?
How do I get better at what I’m doing?
What would the next level ask of me?
Can I trust other people enough to let go?
Is this still what I want?
These can look like career, performance or business problems…
…But they’re also questions about control, identity, meaning, responsibility and what you’re willing to trade for success.
Coaching gives you enough distance to think about them properly.
Whether you want to do better where you are, take the next step or work out if a different path is right for you, I’ll help you get the clarity and confidence to move.
I know what it’s like to question your path in this industry…

I’m Mark Warburton. I didn’t follow a conventional route into the residential technology industry. I left school young, worked wherever I could and eventually found an opportunity in AV installation that kicked off a 20-year career. Over time, I moved through technical, operational and leadership roles to Operations Director, Managing Director and CEO. Along the way I led a SaaS joint venture, sat on industry committees and was named CEDIA’s global Volunteer of the Year in 2022. That progression looked successful. But here’s what you couldn’t see from the outside… My career was never really the end goal. My son, Arthur, was. Maybe you can relate to making professional decisions for deeply personal reasons. Providing for Arthur gave me a reason to keep going, even when I felt out of my depth. Which I often did. For years, I dealt with the same thought I’ve since heard from capable people throughout the industry: “What if everyone else understands this better than I do?” So I compensated. I worked hard, learned quickly, projected confidence and kept showing up. And it worked. But there was a cost. The harder I worked, the more exhausted I became. At times, the work that was supposed to support my role as a father also made it harder to be as present as I wanted to be. That taught me something important: The real drivers behind our professional decisions aren’t always the ones we talk about at work. Promotions, long hours and higher salaries may look like the product of ambition, commitment and success. But there are often deeper incentives like family, security, identity, fear, responsibility or the need to prove something to ourselves. My initial motivation was my son. But when he turned 18 and no longer needed me in quite the same way, I found myself asking an uncomfortable question: “Do I actually want to keep living this way?” That changed the direction of my life. So I left the UK, taking the long way back to NZ, exploring Asia and training as a coach. I began to understand that many of the things we treat as fixed truths are stories we’ve accumulated through experience. What success is supposed to look like. What failure says about you. What you’re capable of. What you’re really working so hard for. And I realised how often our stories drive the decisions we think we’re making rationally. That’s why I created WarbyWorks: to help you get clear on what you want and what’s driving your decisions. My distance from the industry has given me the perspective to notice blind spots, question assumptions and offer viewpoints that can be difficult to access on your own. Because my role as a coach isn’t to hand you my answers. It’s to help you find yours.
Frequently asked questions
You’ll probably get there anyway. The question is how.
How much time, stress and second-guessing do you want to spend on the way?
Through direct one-to-one coaching, we’ll get underneath the surface-level problem, challenge the assumptions keeping you stuck and help you get clear on your next move…and then make it.
Confidence doesn’t mean knowing exactly how everything will turn out.It means being able to understand your options, make a considered decision and trust yourself to deal with what comes next.
Initial Discovery Session
30 min • Free
